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Lea Michele - Dove Hair Care Commercial
Clever:)
I read an article yesterday about how 15 second commercials are starting to be used more often than 30 second commercials due to the ever diminishing attention span of consumers. But clearly we’re willing to watch long ads when they’re done well and have real content we can appreciate. So should we blame consumer attention spans or the cost of TV advertising for the crap we normally have to put up with?
I read an article yesterday about how 15 second commercials are starting to be used more often than 30 second...